Nicolas Sawyer | Curriculum Vitae and Portfolio

Marketing

Social Marketing Manager 2023-present

1 year

Digital Marketing Manager 2018-Present

4 years

Office Manager/Marketing Manager/PA to CEO 2011-2012

1 year

UK Digital Marketing and Analytics Manager 2013-2018

5 years

Marketing Investment, Sales & Ticketing Executive 2012-2013

2 years

International Entertainment and Leisure Marketing Agency

Clients include: Disney // BBC // Royal Opera House // Festival Republic // Matilda the Musical // Historic Royal Palaces // Natural History Museum

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MARKETING: EXPERIENCE

Digital Marketing Manager 2018-Present

Responsible for the strategic development and design of all digital communications and below the line creative, while line managing and gaining assistance from the digital marketing team.
Working as a broker between and collaborating with businesses, entrepreneurial clinicians, NHS commissioners, the public and the health and care sector, trying to influence and persuade them with highly complex and sensitive information.

Design, content creation and management of 6 websites, including small redesign increasing average time on site by 20%.
The development, design and print of marketing campaigns including adverts, logos, posters, flyers and infographics.
The development of social media and stakeholder email strategies plus the production and design of animations, twitter cards and email templates. Results include increasing email click-through rates by 16%.
Procurement and management of creative agencies, printers, film producers and photographers.
Analysis of digital channels of Executive Directors, aligning to core business goals, setting KPIs and delivering them.

UK Digital Marketing and Analytics Manager

2013-2018

Independently project managed and set up the digital marketing insights division.
Analyse, consult, develop and design digital marketing strategies, ad copy and creative for over 100 clients, across all three UK offices, for over £10,000,000 in annual media spend.
Using data to generate insight lead recommendations and campaigns, and reporting back to stakeholders on results against set KPIs
Account Management (media planning/ buying/ execution).
New business pitch document creation.
Report directly to the company board.
High workload & time, relationships and expectation management.
Creation of data dashboards using Excel and 3rd party data partners.
B2B/B2C, Content, Marketing, Copywriting, SEM, Display, Social, UX, website, digital marketing.

AKA LONDON

AKA NORTH

AKA SCOTLAND

Marketing Investment, Sales and Ticketing Executive

2012-2013

AKA LONDON

Analysing and consulting on sales strategy, marketing campaigns, ticket pricing and the release of discounts
West-end theatre press releases and press night organisation.
Email campaigns.
Ticket allocations.

Office Manager/Marketing Manager/PA to CEO

2011-2012

Exhibition design and planning.
Charity Event Management

(appeared on BBC News)

HR, PR, PPC, SEO, Procurement, Finance, Project Management, Marketing, Design, Content

Social Care Coordinator

2009-2011

Nationally awarded team.
Sourcing care for elderly and disabled.
Control of local authority budgets.
Set-up of new processes and systems.

CAD Draughtsman

2008 - 2009

Lead Generation

2009

Espana Breaks

(Valencia)

MARKETING: CREDENTIALS

CIM Accredited Diploma in Digital Marketing Syllabus Certificate 2019

Google Analytics Certification

Google Ads Certification

Digital Marketing Certificate 2018

CMP Diploma in Copywriting (ongoing)

LinkedIn Skill Assessment Badges:

Adobe Photoshop, Cascading Style Sheets (CSS), Google Analytics, HTML, Microsoft Excel, Microsoft PowerPoint, Search Engine Optimisation (SEO), Wordpress.

UPC Event Management Certificate 2016

SCOTWORK Negotiation Concepts 2011

Presentation Training with Paul Clayton 2015

ECC Delivering Powerful Presentations 2011

ECC Short Listing and Interview Skills 2011

ECC Creativity and Problem Solving 2011

ECC Influencing and Persuasion 2011

ECC Positive Personal Impact 2011

ECC Customer Service Skills 2011

NVQ level 3 in Customer Excellence 2011

MARKETING: SPECIALTIES

cx

WE'RE IN THIS TOGETHER

Customer Experience (CX) is a combination of UX, UI, story-telling, understanding your customer, interactivity, analytics and philanthropy. It is not just a series of touchpoints, but the ability to flow with and alter the life paths of the chosen, and their experience throughout.

customer segmentation

KNOW YOUR AUDIENCE

Through the use of analytics and experience, I am able to segment your audience in order to target customised ads to the right people at the right time.