Enabled paid and organic social media activity across key brands, driving engagement and aligning campaigns to business objectives through data-driven strategy and governance excellence.

Redesigned workflows to streamline campaign management and improve cross-team collaboration.

Led Sprinklr reporting across BUK Marketing, creating dashboards and performance templates that improved transparency and strategic decision-making.

Developed and embedded a scalable social listening strategy, translating audience and competitor insights into responsive content opportunities.  

Simplified Sprinklr UI and built tailored dashboards to increase adoption and make insights more accessible to non-specialists.  

Delivered hands-on training to upskill teams in using Sprinklr for campaign planning, monitoring, and reporting.  

Improved governance processes with automated metrics and dashboards to accelerate approval flows and enhance agility across legal and compliance.  

Created a reusable campaign reporting framework that standardized metrics and streamlined analysis across paid and organic activity.  

Partnered with media agencies to develop robust paid media plans informed by audience segmentation and performance trends.  

Piloted emerging platforms and crafted channel strategies to future-proof activity and expand brand visibility.